Tech Lover 9

A challenge for Search Engines and SEO practitioners is to know the web searcher ( user ) intent. Search Engines have the only aim to provide fast, fresh and most relevant results to their users. But, as an SEO practitioner, you should know how the target market searches the service, products or information your website provides. You have to understand your users first. If you understand your users then you can reach them and keep them for longer.
Using a Search Box is absolutely different from entering a particular URL in to the address bar or clicking on a book mark. Users always have an intent to find something in particular, they just don’t land on a particular site by-chance.

Types of Search queries by Web Searchers

1. Navigational queries

When a web surfer doesn’t know the exact websites or URLs and searches for something using a Search Box. Example: she wants to fly to France and wants to know about the flights, so she entered a search term – France Airlines.
Value = Low

2. Informational queries

It involves a huge range of queries, from local weather, maps, movies, football matches, books etc. Here the primary goal of the web searcher is information only and non-transactional in nature.
Value = Average

3. Transactional queries

Here the searchers intent is mainly transactional in nature. Searching for a night club, restaurant for candle night dinner,  Rolex watch or  Premium WordPress theme etc.
Value = High

Inference

85% of total searches via Search Engines are informational and only 15% are navigational or transactional in nature. Almost 20% of users don’t find what they are looking for. So, as an SEO practitioner there is plenty of room left for improving the overall search experience.