Tech Lover 9

The main aim of Search Engines is to provide the best possible user experience to web surfers and in the process, generating best possible higher revenues.
Search Engines like Google, Yahoo! andBing generate revenue via Pay-Per-Click or Cost-Per-Click model, where advertisers only pay when users click on the Ads.

Every Search Engines have their team of people consists of engineers, marketing professionals, researchers and so on. They mainly focus on the psychology and search behavior of their users.
Web searchers use the Search Engines for free. So, Search Engines’ only goal is to provide faster, fresher and more relevant content otherwise users have the choice to switch the Search Engine.
Search Engines’ success depends on relevance of the search results. So, they always deal brutally with spammers because any manipulation of search engine rankings results in inappropriate and irrelevant content to their users. Thereby loosing the market share.



Search Engines invest big bucks to improve their search results. They study the user response to their search results, eye tracking study, comparing their results with their competitors and conducting marketing campaigns.

SEO practitioners should evolve with better techniques so that their tactics should not look like spam to Search Engines, resulting in heavy penalties for the websites.

Nowadays, web surfers are getting much more relevant and better search results comparative to the past. With the incorporation of Google+ to the search engine results the internet giant is hinting for a Search Engine War Fare.