Tech Lover 9

A set of keyword (at least 3 to 5 words) used by seo practitioners to optimize a blog or website for search engine users who use long tail keywords to streamline their search queries. A recent study suggests that long tail consist of 72% of search traffic and the head terms only 28%.

The term ‘ long tail ’ was coined by Chris Anderson in 2004. SEO practitioners and webmasters all over the World are concentrating more on long tail keyword targeting to capture the huge traffic with a potential of higher conversion.
Suppose, you have your website for – New York Pizza Center. If you optimize your landing page for New York pizza only by using the keyword New York pizza in the URL, page title, H1 header and adding a Google Map for New York Pizza Center then you are definitely not competing for long tail search traffic. There by loosing vital customers. From long tail seo point of view, you have to add more information about the variety, ingredients, any discounts, home delivery information etc.

Advantages of long tail keyword for SEO

• Less competition
• Low volume but overall %age of traffic is high (72%)
• Extremely narrow focus of searchers ( transactional queries) leading to higher conversion.

Tools available to find long tail keywords

• Google AdWords Keyword Tools
• Yahoo! Keyword Tools
• Keywordelite.com
• Compete.com

You can use the search engines for related or long tail keywords suggestion. Simply by typing a keyword, the search box shows a set of related keywords in a drop-downs. After obtaining a good set of keywords related to your niche, you should optimize your web page or blog by following various SEO techniques.

Newbie bloggers and webmasters should effectively use the long tail keywords in the initial phase for SEO ( search Engine Optimization) of their blog posts and websites for better traffic and conversion.