Tech Lover 9

Google’s new privacy policy and terms of service will be effective from Mar 01, 2012. Once again the king of search engine has come up with a new set of features in the name of – Changes in privacy policy and terms of service.

After the recent introduction of – Search plus Your World, the changes in privacy policy and terms will be like Cherry on The Cake for both Google and its users (normal web-surfers who uses Google search engine).

After Mar 01, 2012, Google search will be much more refined, much more personalized and much more user oriented. This step has been taken by Google to give its users – Better user experience, at least Google think like this.

Now, the question is – How it will affects the search engine rankings and SEO of websites and blogs ?

Lets look at the Google’s statement first:

# Tailored search for the users based on the profile data( interests ) in Google+, Gmail and You Tube accounts.

According to Google : Search plus Your World + New Policy Changes = Better User Experience
The above statement is very strong and clearly potrays Google’s intention to – Capture the Search Engine market by providing better user experience by exploring and leveraging user’s social information and, making its social products popular( Google+, Gmail and You Tube ).

Affects of Search plus Your World on the Search Engine Ranking and SEO:

If the user or the web-surfer logged in to his or her Google account while searching something, then Google will place the websites or blogs on the top of SERPs (Search Engine Result Pages), which he or she has given plus( + ) or visited earlier and, ranks lower to other websites, no matter how informative they are.

If the user is not logged in / opted out to his or her Google account then the result will be different.

Affects of New Privacy Policy and Terms of Service on Search Engine Ranking and SEO:

Nope. No affect at all ! I mean same as after the introduction of – Search plus Your World. Infact, SERPs( Search Engine Result Pages ) will be much more refined and tailor made for users.

That means, its a deal between Google and Search Engine Users. B’cos Google has already made a drastic change in its Search Engine Algorithm to make its social features( products ) popular and better user experience.

Yes, Google has definitely made its Privacy Policy easy to read and understand by replacing the existing 60 different Privacy Policies by one which is much shorter.

Don’t mind the – Yada Yada term below the Google Search Engine these days. B’cos, whenever Google announces some major notice, it uses this auspicious term( Yada Yada ).

This is my personal opinion - How Google’s New Privacy Policy and Terms of Service will Affect Search Engine Ranking and SEO. If you have a thought or difference in opinion you are most welcome to comment below.