Confused by cloud? Most people are
Cloud services are undoubtedly one of the biggest IT success stories
of the last five years – whether it’s email, music or video a growing
number of people are keen to access virtualised products.
But not so keen, it seems, to understand the technology that powers them.
With 60 per cent of the American public admitted they don’t have a clue what the cloud is, can it really be said to be a success?
After all, among those who are ignorant of what the cloud is will be a significant number of people who stand to gain from it most.
Although it’s true people who want to listen to a song or watch a movie don’t need to know how the media ends up on their TV screen, the process of delivery is a much more important factor when someone has a business requirement which has to be met.
And among that clueless 60 per cent will be existing and potential small business owners – exactly the kind of market more specialised cloud services should be catering for.
But it’s much harder to sell someone a product when they don’t understand what they’re getting.
So perhaps it’s time the IT industry stopped talking about cloud and started explaining the tangible benefits that cloud services can bring.
By doing so, the focus would shift from an off-putting buzzword and on to the real issue – the efficiency gains and savings that can be made when people embrace this new way of doing business.
Read on to see the full extent of the US public’s ignorance on cloud issues.
But not so keen, it seems, to understand the technology that powers them.
With 60 per cent of the American public admitted they don’t have a clue what the cloud is, can it really be said to be a success?
After all, among those who are ignorant of what the cloud is will be a significant number of people who stand to gain from it most.
Although it’s true people who want to listen to a song or watch a movie don’t need to know how the media ends up on their TV screen, the process of delivery is a much more important factor when someone has a business requirement which has to be met.
And among that clueless 60 per cent will be existing and potential small business owners – exactly the kind of market more specialised cloud services should be catering for.
But it’s much harder to sell someone a product when they don’t understand what they’re getting.
So perhaps it’s time the IT industry stopped talking about cloud and started explaining the tangible benefits that cloud services can bring.
By doing so, the focus would shift from an off-putting buzzword and on to the real issue – the efficiency gains and savings that can be made when people embrace this new way of doing business.
Read on to see the full extent of the US public’s ignorance on cloud issues.
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CLOUD COMPUTING
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